Since its humble beginnings in 1991, when George – one of the founders of Belazu - discovered the exquisite flavours of Provençal olives at a French farmers' market, Belazu has been dedicated to supplying the culinary world with the finest ingredients.
Today, Belazu boasts a range of nearly 500 ingredients, curated to meet the exacting standards of discerning chefs, food lovers, and friends alike. From carefully selected olives, exquisite oils, or aromatic spices, every Belazu ingredient is of the utmost quality and flavour.
Belazu was born to serve discerning chefs in every kitchen and relationships are at the heart of everything they do – from long-held relationships with suppliers (many of which they have worked with for at least 30 years), to supplying some of the most revered restaurants across the UK.
Recently, Belazu, a medley of French, Italian and Spanish words which mean ‘beautiful blue’, has undergone a complete brand transformation, bidding farewell to its olive-green identity and embracing a new aesthetic in the form of a rich, vibrant blue. This vibrant shade represents the sunny skies and inviting seas that inspired their founder’s initial quest for exceptional ingredients.
While their appearance has become brighter and bolder, Belazu's core values remain unchanged. The commitment to sourcing the finest ingredients and their obsessive search for culinary excellence is here to stay.
Belazu sponsors Chef to Watch at the National Restaurant Awards. To find out more, visit: belazu.com
